Three Million Fewer Members, ¥97.5 Billion More Revenue: APEC Lands in Shenzhen and China’s Gym Industry Is Being Recomposed

UNMOVE’s bet: selling the habits of a 26-percent-penetration market into one that runs at 3.6 percent China’s fitness industry produced two numbers in 2025 that point in opposite directions: roughly three million fewer paying members, and ¥97.5 billion more in consumer spending. A year later, APEC 2026 brings thousands of international executives to Shenzhen — […]