PARK CITY, UT – 10/05/2026 – (SeaPRwire) – As enterprises face growing pressure to make faster, data-informed decisions, Voxpopme has introduced a new AI-powered research platform designed to help organizations uncover, organize, and activate consumer insights hidden across fragmented research archives. The newly launched solution, called Compass, aims to streamline how enterprise teams access historical findings, generate strategic recommendations, and initiate new research projects from a single conversational interface.
Compass is designed for enterprise insights, marketing, innovation, and product teams seeking to reduce the time between consumer feedback and executive decision-making. Rather than relying on disconnected research reports, presentation files, or isolated project repositories, the platform enables users to search existing consumer intelligence using natural language prompts and receive synthesized insights in real time.
According to Voxpopme, many organizations already possess valuable customer evidence internally, but the information often remains inaccessible due to fragmented storage systems and disconnected workflows. As a result, key business decisions are frequently made before relevant consumer insights are surfaced or validated.
The company stated that Compass addresses this challenge by making enterprise-wide research repositories searchable through AI-powered querying while simultaneously generating stakeholder-ready outputs such as reports, PowerPoint presentations, and video highlight reels. When existing insights are insufficient, the platform can also recommend and launch new research initiatives directly within the same workflow.
Organizations across industries including consumer packaged goods (CPG), food and beverage, retail, and consumer technology have reportedly begun using Compass to support strategic planning and executive decision-making processes. Voxpopme indicated that the platform is intended to help businesses respond more quickly to leadership questions while improving the long-term value and reusability of accumulated research assets.
Andy Barraclough, Founder and CEO of Voxpopme, said many organizations already possess the consumer evidence needed to guide decisions, but often struggle to access it at the right moment. He noted that Compass was developed to function as an AI-enabled research partner capable of identifying supporting evidence, generating recommendations, preparing executive-ready materials, and designing follow-up studies when information gaps emerge.
From launch, Compass includes capabilities such as cross-project search and synthesis, repository-wide querying, automated report creation, presentation generation, and integrated project initiation tools. The platform is intended to centralize research workflows while accelerating collaboration between insights teams and business stakeholders.
To support onboarding and implementation, Voxpopme also introduced the Compass Accelerator Program. The initiative includes importing up to 1,000 minutes of existing video research content, launching eight new research projects using Voxpopme Insight Playbooks, and configuring Compass using customer-specific research context. The program is available to new Compass subscribers activating before June 30, 2026, while existing Voxpopme customers can integrate Compass directly with their current datasets.
Voxpopme plans to showcase Compass through a series of live demonstrations at major industry events, including Quirk’s London, The Effie Gala, and Quirk’s New York. Attendees at Quirk’s London will also be able to view a dedicated session exploring how AI research agents are influencing strategic business decision-making.
Compass is currently available for enterprise deployment.
About Voxpopme
Voxpopme is a customer intelligence and research technology company that helps enterprise organizations transform consumer feedback into strategic business insights. The company works with Fortune 500 brands across sectors including consumer goods, food and beverage, restaurants, and consumer electronics, providing tools that support innovation planning, stakeholder alignment, and market decision-making.