NORTHAMPTON, MA – 01/09/2025 – (SeaPRwire) – In today’s interconnected world, financial security has become inseparable from digital security, with both playing pivotal roles in shaping household stability, career growth, and long-term well-being. While traditional views of financial health once focused almost exclusively on bank balances and investment portfolios, experts now emphasize that true financial wellness is far broader. It involves reducing financial stress, ensuring access to reliable resources, and building a foundation that allows individuals—particularly women, who continue to face unique barriers—to thrive in their personal and professional lives. Increasingly, this conversation includes the digital landscape: safeguarding identity, protecting banking applications, and combating online scams and cybercrime are essential to protecting not just assets but also mental health and opportunity.
Against this backdrop, Gen, a global leader in consumer cybersecurity, has recently strengthened its focus on financial empowerment through the acquisition of MoneyLion, a U.S.-based financial wellness company. MoneyLion’s mission is simple but ambitious: to democratize access to financial education and tools so that everyone can make their best money decisions, regardless of gender, income level, or background. The company has paid particular attention to addressing the persistent gaps women face in financial literacy, representation, and security. Its 2025 Health is Wealth report underscored a worrying trend: women are significantly more likely than men to experience higher stress and anxiety due to inflation, and many report delaying or even foregoing mental health care as a result of financial strain.
To counter these challenges, MoneyLion has launched a range of tailored initiatives designed to equip women with actionable resources and platforms for connection. Among these is Women Who Roar, a blog dedicated to women’s professional and financial journeys. The platform not only shares career advice and salary negotiation strategies but also highlights stories from female entrepreneurs and innovators who have successfully navigated financial obstacles. With interactive features, the blog fosters a collaborative environment where women can exchange insights and support one another’s ambitions.
Complementing this effort is No Stupid Questions, a short-form video series spearheaded by MoneyLion on TikTok in collaboration with financial influencer Lea Landaverde. In this series, finance-related questions are addressed in under two minutes, offering clear and practical advice that avoids technical jargon. By simplifying complex financial concepts, the program makes learning both approachable and inclusive, especially for younger generations entering the workforce.
These initiatives are being spotlighted in conjunction with Women’s Equality Day, an annual observance that honors the historic achievement of women’s suffrage in the United States while also drawing attention to the continuing struggles for equality in economic, political, and professional spheres. Gen and MoneyLion’s joint efforts seek not only to commemorate the past but also to address present-day inequities, particularly the widening wealth gap between men and women in the U.S. By providing young women with access to education, mentorship, and career tools, the companies hope to accelerate progress toward true financial equality.
Beyond digital resources, Gen is also fostering real-world engagement through volunteer events and partnerships that support women’s empowerment. This fall, the company has planned a series of initiatives, including a reverse mentoring session with GirlBoss New Zealand, aimed at encouraging Gen Z leaders to collaborate on innovative solutions to today’s challenges. Additionally, in partnership with #LatinaGeeks, Gen will host a women-focused public speaking workshop during National Hispanic Heritage Month in October, empowering participants to develop their voices and leadership skills.
Longstanding collaborations are also being expanded. Both Czechitas and Women4Cyber will soon introduce new cohorts in their mentorship programs, extending opportunities for women to gain the training necessary to succeed in the growing cybersecurity industry. These programs serve not only to prepare participants for careers in technology but also to build a broader pipeline of women leaders in the digital economy.
On a larger scale, Gen remains committed to its pledge to the European Commission Digital Skills and Jobs Platform, an initiative that emphasizes the importance of training women for success in cybersecurity and digital resilience. Through partnerships with organizations such as Women4Cyber, Czechitas, and Nasscom, Gen continues to invest in programs that ensure women are not only participants but also leaders in the future of cybersecurity.
Taken together, these efforts reflect a holistic vision: financial wellness and digital security are deeply interwoven, and progress in one area cannot be achieved without attention to the other. By addressing the dual challenges of financial literacy and digital safety, and by creating inclusive programs tailored to women’s needs, Gen and MoneyLion are contributing to a future in which financial stability and equality are within reach for more households, communities, and generations.