AUSTIN, TX – 16/09/2025 – (SeaPRwire) – In a business environment where supply chain resilience, adaptability, and innovation have become cornerstones of global commerce, recognition of leaders who embody these qualities carries particular weight. This year, one such leader, Lauren Craton of Treasury Wine Estates, has been named a recipient of the prestigious 2025 Women in Supply Chain Award presented jointly by Supply & Demand Chain Executive and Food Logistics. Her selection in the “Rising Stars” category highlights the growing influence of emerging leaders who are not only delivering operational excellence but also reshaping the values and collaborative culture of the modern supply chain landscape.
The Women in Supply Chain Awards were established to shine a spotlight on female professionals whose contributions extend beyond traditional operational achievements. Each honoree exemplifies innovation, mentorship, and vision, setting a higher standard across industries ranging from manufacturing and retail to logistics and consumer goods. The awards also serve as a barometer for how organizations are cultivating talent and empowering women to take on roles of greater impact. Within this broader context, Craton’s recognition underscores the momentum of a new generation of leaders advancing supply chain transformation through both strategic and human-centered approaches.
Craton, who serves as Senior Manager of Sales and Operations Planning (S&OP) at Treasury Wine Estates—one of the world’s largest wine producers and distributors—has distinguished herself through her ability to link strategy with execution while placing collaboration at the core of her leadership. Her people-first approach has not only driven measurable improvements in planning and operational performance but has also strengthened team cohesion across a complex, global organization. In her own words, Craton emphasized that this recognition is “a reflection of the dedication and hard work of the Treasury Wine Estates team” and reaffirmed her commitment to shaping the supply chain of the future through innovation, collective effort, and a shared vision for excellence.
Over the past year, Craton has spearheaded a series of transformative initiatives that illustrate both her technical expertise and her ability to inspire organizational change. Among her most impactful contributions was leading the implementation of John Galt Solutions’ Atlas Planning Platform—a next-generation planning technology designed to enhance forecast accuracy, streamline data consolidation, and accelerate Integrated Business Planning (IBP). By adopting this advanced system, Treasury Wine Estates has been able to improve agility in responding to market dynamics while strengthening decision-making processes across its global operations.
Beyond technology, Craton also introduced a rigorous SKU rationalization process, ensuring that product lifecycle management is not only efficient but also sustainable. This initiative has reduced complexity within product portfolios, minimized waste, and optimized allocation of resources. Collectively, these actions demonstrate her capacity to weave together the strands of people, process, and technology into a cohesive vision that delivers tangible business value.
Industry peers and partners have taken note of her contributions. “Seeing Lauren honored as a Rising Star is an absolute pleasure,” said Matt Hoffman, Vice President of Product and Industry Solutions at John Galt Solutions. “Her ability to balance leadership by example with a results-driven mindset places her among the standout young professionals in our industry. She represents the kind of role model that will inspire the next generation of supply chain leaders.” His remarks highlight the growing recognition not just of Craton’s achievements but of her broader influence as a leader whose style emphasizes empathy, clarity, and measurable outcomes.
The recognition also reflects the evolving partnership between Treasury Wine Estates and John Galt Solutions. By integrating cutting-edge tools such as the Atlas Planning Platform, Treasury Wine Estates continues to align itself with industry best practices while leveraging innovation to build resilience and long-term value. For John Galt Solutions, supporting clients like Craton and her team exemplifies the company’s mission to deliver transformative results quickly and sustainably. With its Atlas Planning Platform, John Galt Solutions provides organizations across industries with a faster route to improved performance, higher forecast accuracy, and measurable return on investment.
As global supply chains face heightened volatility, leaders like Craton represent the convergence of strategic foresight and hands-on execution. Her recognition as a Rising Star in the Women in Supply Chain Awards affirms not only her individual achievements but also the potential of a new generation of supply chain leaders to drive progress, build stronger teams, and shape industries in ways that benefit businesses, employees, and consumers alike.
About John Galt Solutions
John Galt Solutions helps businesses unlock more value from their supply chains faster than ever before. Its flagship Atlas Planning Platform provides companies with advanced tools to streamline operations, accelerate decision-making, and achieve meaningful results across end-to-end supply chain networks. Designed to adapt to even the most complex business environments, Atlas is known for its rapid time-to-value, delivering ROI before many clients expect it. With the highest customer satisfaction ratings in its sector, John Galt Solutions continues to partner closely with clients worldwide, guiding them on the fastest path to supply chain success.