AUSTIN, TX– 27/09/2025 – (SeaPRwire) – In an era where global supply chains are constantly tested by disruptions, shortages, and rising customer expectations, building materials manufacturers face mounting pressure to balance reliability with growth. One company that has taken decisive steps to address these challenges is LATICRETE, a global name in construction solutions. The company has partnered with John Galt Solutions to implement the Atlas Planning Platform, a decision that underscores a larger industry shift toward digital supply chain resilience and proactive planning.
Founded nearly seven decades ago, LATICRETE has earned international recognition for its technical innovation, premium-quality products, and support of some of the most remarkable architectural projects of modern times. Its portfolio spans advanced tile and stone installation systems, surface care solutions, concrete preparation technologies, and the well-known SUPERCAP® self-leveling system. Beyond the scale of its offerings, LATICRETE has become a trusted partner on projects as ambitious as the Burj Khalifa in Dubai, Malaysia’s Petronas Towers, and the infinity pools of Singapore’s Marina Bay Sands. These projects, while glamorous, symbolize a deeper challenge: managing a complex, global supply chain capable of consistently delivering precision and reliability, no matter the scale.
Over the years, LATICRETE has encountered the same supply chain disruptions experienced across the building industry—raw material fluctuations, increased lead times, and rising product complexity. To ensure customer satisfaction and maintain its reputation for service excellence, the company identified the need for a modern, adaptable planning solution that could scale with its growth. The Atlas Planning Platform, developed by John Galt Solutions, was selected as the technology to meet these demands.
By integrating Atlas into its North American operations, LATICRETE has been able to strengthen demand forecasting, enhance visibility into risks, and align inventory levels more effectively with customer requirements. The result is not simply operational efficiency, but a cultural evolution toward proactive and data-driven decision-making. According to Alex Rothberg, Senior Integration Manager at LATICRETE, the implementation of Atlas has allowed the company to prepare for the future as it expands into new markets and diversifies its portfolio. Rothberg emphasized that the platform delivers the advanced capabilities and transparency necessary for delivering top-tier service while positioning LATICRETE for long-term growth.
Prior to adopting Atlas, the company’s legacy systems imposed limitations that made it challenging to sustain optimal service levels and inventory efficiency. As LATICRETE launched new SKUs and expanded globally, the risk of mismatches between supply and customer demand grew increasingly significant. Atlas addressed these pain points by enabling better fill rates, higher on-time-in-full (OTIF) performance, and greater adaptability in balancing resources with customer needs. This improvement in performance directly impacts customer experience, ensuring that projects—from local builds to mega-scale developments—are supplied reliably and on schedule.
The transformation is more than technological—it is strategic. Rothberg noted that Atlas fosters a shift in company culture, equipping teams with the insights and agility required to anticipate changes rather than merely reacting to them. This capability is especially critical for industries with highly technical products, longer lead times, and specialized formulations. Looking ahead, LATICRETE has ambitious plans to expand its use of Atlas globally, leveraging its advanced planning capabilities to unify operations across regions and accommodate its ongoing growth into new territories.
Matt Hoffman, Vice President of Product and Industry Solutions at John Galt Solutions, highlighted the importance of this collaboration: “LATICRETE operates in one of the most complex supply chains in the building industry. The diversity of products, the intricacy of formulations, and the scope of their global operations all demand a solution that is agile and precise. Atlas provides the clarity and adaptability necessary to manage these demands effectively while supporting their continued legacy of excellence.”
By choosing Atlas, LATICRETE is not only enhancing its operational efficiency but also setting a precedent for how legacy manufacturers can embrace digital transformation. As the construction sector evolves under the weight of global supply chain challenges, LATICRETE’s move demonstrates how forward-looking companies can secure resilience, meet customer expectations, and prepare for the demands of the future.