WINSTON-SALEM, NC – 02/10/2025 – (SeaPRwire) – Retail merchandising innovator ImageWorks Display® has taken a bold step forward in digital transformation with the official launch of its fully reimagined website, designed not only to showcase its renowned display products but also to serve as a central hub for customer engagement, education, and collaboration. The updated platform offers new digital tools, streamlined shopping experiences, and an expanded content library that reflect the company’s decades-long evolution from a niche display provider to a comprehensive whole-store solutions partner for convenience and retail chains nationwide.
The new website is positioned as more than just a product catalog. It integrates multiple features designed to meet the shifting dynamics of retail environments and the increasing demand for end-to-end solutions that balance shopper convenience with operational efficiency. Through its redesigned interface, ImageWorks delivers what many in the merchandising industry are calling a future-ready online destination that helps retailers of all sizes reimagine their store layouts, strengthen shopper engagement, and maximize profitability.
A highlight of the site is its dedicated online shopping portal. This functionality gives retail clients fast and simple access to ImageWorks’ portfolio of in-stock fixtures, including the Xulta® back bar line and the Planniq® family of center store fixtures. These ready-to-ship solutions are now easier to order than ever before, empowering store owners and merchandisers to implement design improvements quickly without the delays that typically accompany custom development. With the addition of this direct purchasing option, ImageWorks signals a new level of accessibility and responsiveness in its customer service model.
The site further enhances its educational offerings by publishing practical “how-to” blog articles that combine industry trend analysis with actionable recommendations. Each blog illustrates how retailers can apply ImageWorks solutions to increase sales, improve shopper flow, and optimize product visibility. By linking industry insights with real-world product applications, the blog series positions ImageWorks not only as a manufacturer but also as a thought leader in merchandising strategy.
Another standout addition is the ability to take a virtual tour of the ImageWorks Display Client Collaboration Center, the company’s state-of-the-art facility that blends a showroom, innovation lab, and meeting space into one environment. Long regarded as a cornerstone of the ImageWorks integration strategy, the Collaboration Center provides retailers with the opportunity to co-create tailored solutions alongside the company’s design and engineering teams. With the new digital platform, prospective clients can now preview the facility remotely, gain inspiration from completed projects, and schedule appointments to begin collaborative design sessions.
This evolution underscores the broader journey of ImageWorks Display itself. Founded in 1996, the company built its reputation on custom display manufacturing before establishing leadership in specialized tobacco back bars. Over nearly three decades, the company has expanded into a “total store solution” provider, offering a wide spectrum of fixtures that integrate seamlessly across back bars, center store gondolas, cooler shelving, and more. The firm’s signature lines—Xulta Impact® and Xulta Classic® back bars along with the Planniq Tech®, Core®, Strong®, Lock®, Bev®, and Queue™ center store gondolas—are widely recognized in the industry as benchmark solutions for durability, design consistency, and retail performance.
What sets ImageWorks apart is not only its product quality but also its emphasis on engineering innovation and customer collaboration. The company is particularly known for its durable product pushers, regarded in the industry as “the pushers that never break.” These pusher technologies, combined with strategic merchandising insights, help retailers achieve better product visibility and improved sales throughput. By co-creating solutions with clients, ImageWorks extends its role beyond that of a supplier, functioning as an extension of its clients’ merchandising teams.
The company’s service philosophy further reinforces its value proposition. ImageWorks is committed to providing lifetime product support, robust supply chain management, and premium client service. This client-first approach has earned it a place in countless small business convenience stores as well as large-scale retail chains across the United States. Company leaders emphasize that its success is measured not just in sales but in the strength and longevity of its client partnerships.
As ImageWorks Display continues to expand its presence and capabilities, the launch of the new website symbolizes a renewed commitment to innovation, transparency, and customer empowerment. By blending technology with nearly 30 years of retail expertise, the company is setting new standards for how display manufacturers engage with clients in an increasingly digital-first era.