RALEIGH, NORTH CAROLINA – 10/10/2025 – (SeaPRwire) – In a move underscoring its commitment to redefine the digital backbone of youth sports management, PlayMetrics—a top-tier provider of operations management software for sports organizations—has announced the sale of its Steva video analysis platform to Toronto-based Cardinal Sports Capital, a full-service sports investment and advisory firm. The strategic divestiture marks a significant milestone in PlayMetrics’ journey to sharpen its operational focus and scale its unified platform for the youth sports ecosystem.
The transaction comes just months after PlayMetrics’ high-profile merger with Stack Sports in June 2025, a union backed by Genstar Capital, the San Francisco-based private equity firm managing approximately $50 billion in assets. The merger positioned PlayMetrics as a formidable force in the sports technology sector under the continued leadership of CEO Mike Doernberg. As part of the broader integration effort, the sale of Steva—a professional-level video analytics tool historically part of Stack Sports’ portfolio—represents a deliberate strategic pivot by PlayMetrics to consolidate resources around its core mission: empowering youth sports organizations with advanced, intuitive operational tools.
Doernberg described the divestiture as a carefully considered step to concentrate efforts where the company can make the greatest impact.
“The sale of Steva is part of our broader strategy to allocate our resources toward areas where we deliver the highest value,” said Mike Doernberg, CEO of PlayMetrics. “Our focus is on simplifying and unifying every aspect of youth sports operations—from scheduling and payments to communication and performance tracking. Each decision, including this one, brings us closer to our vision of providing a single, comprehensive operating system that serves the needs of every stakeholder in youth sports.”
By narrowing its portfolio, PlayMetrics aims to accelerate innovation and enhance integration across its software suite, which already serves thousands of clubs, leagues, tournaments, and governing bodies worldwide. The company’s platform has earned recognition for transforming how organizations manage player registration, communication, and development through one cohesive digital environment.
For Cardinal Sports Capital, the acquisition of Steva opens the door to renewed innovation within performance analysis technologies.
“We are excited to have reacquired the Steva platform,” said Scott Secord, Managing Partner of Cardinal Sports Capital. “Having operated the business previously, we have deep insights into its potential and market position. We plan to invest in advancing Steva’s technology, broadening its applications, and driving growth in the years ahead.”
The sale aligns with a broader industry trend: the consolidation of youth and professional sports technologies under focused, vertically integrated platforms. By leveraging its existing momentum from the merger with Stack Sports, PlayMetrics now stands positioned to deepen its leadership in an increasingly competitive space—one that demands seamless integration between coaching, communication, scheduling, and performance data.
PlayMetrics’ future roadmap points toward continued product expansion and user experience refinement. As Doernberg emphasized, the company’s mission extends beyond operational tools; it is about creating a technology ecosystem that enables community-driven growth and player development at every level.
Genstar Capital’s involvement as a majority investor continues to provide PlayMetrics with financial strength and strategic guidance, fostering the conditions necessary for accelerated expansion across global youth sports markets. With Genstar’s portfolio expertise spanning software, financial services, and technology-enabled industries, PlayMetrics benefits from both the capital and the operational discipline to scale sustainably.
Financial terms of the transaction were not disclosed.
About PlayMetrics
PlayMetrics is the most intuitive and user-friendly operating system built specifically for youth sports organizations. The platform streamlines the complex administrative processes of clubs, leagues, tournaments, and governing bodies by integrating financial, operational, coaching, and communication tools into one cohesive system. Trusted by progressive leaders across various sports disciplines, PlayMetrics empowers organizations to modernize operations, enhance engagement, and deliver exceptional experiences to athletes, coaches, and families. Learn more at https://home.playmetrics.com/.
About Cardinal Sports Capital
Founded in 2020 and headquartered in Toronto, Canada, Cardinal Sports Capital is a leading sports-focused financial advisory and investment firm. The company offers private equity financing, M&A advisory, restructuring services, and marketing consultancy, helping clients achieve strategic growth through brand positioning, partnership development, and market expansion. Visit https://cardinalsportscapital.com/.
About Genstar Capital
Genstar Capital is a San Francisco-based private equity firm with more than 30 years of experience investing in high-growth companies across software, healthcare, industrials, and financial services. With approximately $50 billion in assets under management, Genstar partners with management teams and strategic advisors to transform portfolio companies into industry leaders. Learn more at www.gencap.com.