AUGUSTA, GA – 05/11/2025 – (SeaPRwire) – Industry analysts are beginning to identify a new subcategory inside the roof coatings segment — one that no longer orients itself around “paint” as a method of changing color or extending service-life. The emergent theory is simple: if automotive coatings have already moved from solvent-based paints toward ceramic and inorganic surface-reactive chemistries, why would the roofing industry continue to use decorative paint-like products at all? This question is rapidly gaining attention because a U.S. technology company — Roof Savers® North America — now claims to have a field-tested solution that permanently shifts this category. The company’s new platform, SmartColor Science™, is described as a proprietary, physics-of-light-driven system that can recolor existing asphalt shingles while simultaneously extending roof life up to 17 years with one single application.
Unlike traditional color change approaches, SmartColor Science™ is explicitly not a paint. And that distinction is central to the company’s thesis. The system was invented and formulated by Richard Winget, the company’s lead chemist, and is engineered to operate synergistically with other Roof Savers® technologies including RocLoc™ and Microcraze VR™. The company says this layered portfolio is designed to work systemically: first by preserving the asphalt structure, then by upgrading color aesthetics, then by reinforcing mechanical flexibility and durability characteristics. Roof Savers® shared before-and-after results showing SmartColor Science™ turning a 15-year-old gray roof into a brown one — without the homeowner having to tear off existing shingles.
A key message the company is emphasizing: SmartColor™ uses gravimetrically dosed advanced inorganic colorants — not pigments or dyes typically found in paint. Roof Savers® claims that paints, because they contain organic pigment structures, trap moisture, crack under thermal expansion, and can accelerate shingle brittleness, leading to leak risk. Winget states: “Paint was never meant to go on a roof. SmartColor™ works with the physics of light. Paint fights physics.” He explains that paint pigments depend on organic double bonds — but those bonds are inherently vulnerable to solar UV. SmartColor™, instead, uses inorganic oxides that contain no weak bonds, meaning the system is light-reactive, UV stable, and capable of delivering long-term color stability while preserving shingle breathability. Winget also noted the patent-pending formulation is compatible with tiles, not just asphalt shingles.
Allen Childs, a founding member of Roof Savers® North America, framed the product this way: “SmartColor™ is a paradigm shift. For decades, homeowners were told the only way to change color was to paint — but that approach caused more problems than it solved. SmartColor™ is pure science, not paint.”
Roof Savers® argues it has already been responsible for major “expectation reset” events in the roof rejuvenation category. Earlier, its Renueit® product disrupted the space by offering a 17-year warranty from a single application — compared to competitive claims of “up to 15 years” that require three separate applications every five years. The company further states that many competitors rely on soy methyl ester-based formulas that degrade within approximately five years.
With SmartColor Science™ now commercialized, homeowners can select among multiple color families — including black, brown, reddish-brown, and a temperature-reducing silver tone — without exposing shingles to paint-based chemical stressors.
Roof Savers® sees national scalability through its Certified Dealer Network, which offers dealers exclusive 50-mile protected territories, direct hands-on product training, and access to the company’s technology specialists. Leadership says this controlled dealer expansion model ensures consistent outcomes, unified quality control, and nationwide access to the company’s preservation technologies. More information is available at www.myroofsavers.com.
About Roof Savers® North America
Roof Savers® North America positions itself not as a franchise or marketing company but as a vertically integrated, in-house inventing organization — creating, formulating, and manufacturing its own chemistries for roof preservation. The company simultaneously develops science-driven solutions, builds product execution protocols, and trains its dealers on proper application — all internally. According to the company, this in-house invention philosophy is what allows Roof Savers® to deliver preservation technologies that integrate color, durability, structural flexibility, and service-life extension without relying on traditional paint systems.