BAD HOMBURG, GERMANY – 17/01/2026 – (SeaPRwire) – As brands accelerate their shift toward multi-channel digital campaigns and AI-assisted content creation, maintaining visual consistency across product imagery has become increasingly complex. In response to these challenges, Maxon has announced the development of Digital Twin, a standalone application designed to establish a unified workflow for creating and managing highly accurate digital representations of physical products within modern marketing and brand design environments.
The upcoming platform extends Maxon’s core 3D and rendering capabilities into a production-focused system that enables teams to generate reusable, marketing-ready product assets. These digital replicas preserve precise material properties, proportions, surface detail, and lighting behavior, allowing products to be placed into user-defined backgrounds and environments without compromising realism or brand integrity. Once created, the assets can be deployed consistently across advertising, video production, eCommerce imagery, packaging visuals, and emerging AI-driven design tools.
Transforming CAD Models into Campaign Assets
Digital Twin begins with approved CAD or 3D product models and converts them into photorealistic digital assets through granular control of textures, materials, reflections, lighting conditions, camera perspective, and environmental interaction. This approach allows creative teams to eliminate repeated reshoots or manual recreation when adapting products for new campaigns or regional markets. A single authoritative digital product model can serve as the foundation for multiple creative outputs, improving consistency while reducing production complexity.
Improving Speed, Scalability, and Creative Governance
Designed for consumer packaged goods and product-centric marketing organizations, the application is built to integrate with widely used creative software, including AI-enabled design platforms and third-party automation tools. By replacing fragmented production pipelines with a centralized digital asset workflow, Digital Twin aims to shorten production cycles from weeks to hours while maintaining strict control over brand appearance and visual standards. Teams can scale content creation efficiently without sacrificing accuracy or creative oversight.
Leveraging Maxon’s 3D Heritage
Digital Twin is built on Maxon’s long-standing expertise in professional 3D modeling, rendering, and pipeline integration across film, advertising, broadcast, and design industries. A preview of the workflow showcased at CES 2026 demonstrated realistic lighting behavior, perspective matching, shadow accuracy, and reflective interaction, enabling digital products to blend naturally into diverse environments while remaining visually faithful to their real-world counterparts.
The application remains in active development, with additional feature details, integration plans, and release timelines expected to be announced in future updates.
About Maxon
Maxon develops professional creative software that supports artists and designers in producing high-quality visual content. Its Maxon One ecosystem spans 3D modeling, animation, rendering, and cinematic effects, delivering integrated tools used across creative industries worldwide. The company continues to invest in technology that expands creative flexibility, production efficiency, and visual storytelling capabilities.