NEW YORK, NY – 12/11/2025 – (SeaPRwire) – The furniture industry continues to converge with advanced ecommerce technology—moving from static product pages into fully dynamic, “configure-what-you-see” product journeys. A new case study from Digital Tails Group (DTG), a Bowmo, Inc. subsidiary, demonstrates how that shift is now playing out in specialty manufacturing through the launch of a 3D visualization and intelligent customization platform for The Cabinet Shop, a UK-based custom cabinetry manufacturer.
DTG has delivered an interactive 3D product configurator with rules-based pricing, fully integrated into The Cabinet Shop’s Shopify storefront. The implementation began with cupboards—the company’s highest-volume category—but the core platform is purposely modular so that the same underlying engine can support future furniture lines and next-generation innovations such as AI-led configuration.
The deployment represents a dramatic change in how customers interact with the brand. Instead of exchanging drawings via email, users can now design cabinetry directly on the website, adjusting height, width, finishes and layouts in real time, and seeing both visualization and price update instantly.
Operationally, The Cabinet Shop’s design team no longer has to produce drawings for the majority of standard orders. That automation unlocks valuable design capacity, allowing the company to reallocate human expertise toward complex and bespoke, higher-margin projects and accelerating the sales cycle.
The system also auto-generates precise manufacturing specifications—reducing preventable error and improving alignment between buyer expectation and final production. A built-in validation layer prevents incompatible parameters from being submitted.
Looking forward, The Cabinet Shop intends to bring additional product families—including bookcases, media units and dressers—onto the platform. Because the configurator runs on a shared renderer and flexible rules engine, expansion does not require rebuilding the technology stack.
On the marketing front, DTG also helped The Cabinet Shop implement a multi-page SEO strategy by generating pre-configured variants that map to specific search intents—improving discoverability and driving more relevant traffic.
“Customers can now design cabinets themselves, in real time, on our website—dramatically reducing back-and-forth with our team and removing bottlenecks,” said Lewis Nichols, Founder of The Cabinet Shop.
The full case study is available at: https://digital-tails.group/case-studies/the-cabinet-shop-furniture-3d-configurator-case-study
About Digital Tails Group
Digital Tails Group (DTG) builds enterprise-grade immersive 3D, XR and AI technology platforms that modernize sales pipelines, improve operational efficiency, and elevate customer experience. With presence across North America, Europe and Southeast Asia, DTG includes the award-winning agency Cyberfox and is a wholly owned subsidiary of Bowmo, Inc.
About Bowmo, Inc.
Bowmo, Inc. [OTC:BOMO] is a New York-based AI software and services company, combining machine learning, deep learning, blockchain and XR to deliver cross-industry technology products in HR, SaaS sales, sports, real estate, entertainment and cybersecurity. Its ecosystem includes Digital Tails Group, OWNverse, and Interview Mastery®.