MONTRÉAL, QC – 09/03/2026 – (SeaPRwire) – Canada’s restaurant industry is increasingly turning to automation to streamline operations and improve customer engagement. In line with this trend, Foodtastic, one of the country’s largest and fastest-growing restaurant franchisors, has chosen Sadie AI as its preferred Voice AI platform to support phone-based customer interactions across its network of restaurant brands.
The partnership introduces an always-available voice automation solution designed to manage inbound phone calls for Foodtastic’s 27 restaurant banners, including Milestones, Second Cup, and Freshii. The platform will provide automated assistance for common customer requests such as answering questions, booking reservations, and facilitating phone orders.
Foodtastic first tested the technology through a pilot program at Milestones locations in the fall. Following the successful trial, the company plans to begin rolling out Sadie AI at Milestones restaurants in February, with additional deployments planned for other full-service brands within the group over time.
According to Foodtastic executives, the initiative reflects a practical approach to adopting technology that enhances restaurant operations while improving the guest experience. By automating routine phone interactions, restaurants can reduce operational pressure on staff while maintaining consistent customer service.
Results from the pilot program highlighted several operational benefits. Sadie AI was able to handle incoming calls around the clock, ensuring that customer inquiries were addressed even during busy service periods. The system provides instant responses regarding store hours, locations, menus, and promotions, while also managing reservations and phone-based orders without interrupting front-of-house staff.
Industry leaders note that telephone communication remains an essential but often challenging channel for restaurants. Missed calls can result in lost revenue and reduced customer satisfaction, particularly during peak hours. Voice AI solutions like Sadie AI are designed to address this gap by ensuring that calls are answered quickly and accurately at any time of day.
Sadie AI’s partnership team emphasized that the platform effectively transforms the traditional phone line into a customer-friendly digital service channel. By automating routine requests while maintaining natural voice interaction, the system helps restaurants capture more business opportunities without increasing labor demands.
Foodtastic expects the broader rollout of Sadie AI across participating brands to begin in the first quarter of 2026. The initiative is part of the company’s broader strategy to deploy scalable technologies that support franchise partners and enhance operational performance across its growing network.
Sadie AI will also present its Voice AI platform at the RC Show in Toronto from March 8–10 at Booth 5031. Attendees will have the opportunity to see live demonstrations of the technology and explore how AI-driven voice automation can support modern restaurant operations.
About Foodtastic
Foodtastic is one of Canada’s leading restaurant franchisors, operating more than 1,200 locations and generating approximately $1 billion in annual sales. With a strong presence both in Canada and internationally, the company continues to expand its portfolio through strategic acquisitions and innovative dining concepts.
About Sadie AI
Sadie AI is a voice automation platform designed specifically for the hospitality industry. Acting as a virtual host, the system manages phone calls, answers guest questions, books reservations, and supports phone orders in real time, 24 hours a day. By automating phone interactions, Sadie AI helps restaurants improve operational efficiency while allowing staff to focus on delivering exceptional in-person guest experiences. The company is headquartered in Montreal and is owned by Valsoft.