SAN DIEGO, CA – 05/10/2025 – (SeaPRwire) – In a data-driven era where artificial intelligence is reshaping how brands understand, engage, and measure their customers, Improvado has emerged as a key force transforming the marketing analytics landscape. The company was recently spotlighted by Snowflake — the AI Data Cloud company — as “One to Watch” in its highly anticipated Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World. The recognition underscores Improvado’s role in reimagining how marketing data is captured, unified, and activated to deliver faster insights and smarter decision-making.
Now in its fourth annual edition, Snowflake’s Modern Marketing Data Stack report has become an industry benchmark for understanding the evolution of Martech and Adtech ecosystems. This year’s study assessed data and technology usage across more than 11,100 Snowflake customers worldwide, identifying standout companies across 13 key categories — from customer analytics to AI-powered campaign management. The 2026 report highlights how the intersection of artificial intelligence, data privacy, and cloud scalability is fueling a new era of precision marketing, where clean, connected, and compliant data is no longer a luxury but a necessity.
Improvado’s inclusion in the Data Capture & Customer Analytics category reflects its deep commitment to simplifying one of marketing’s most persistent challenges — fragmented data. For many marketing organizations, connecting hundreds of disparate data sources and translating them into actionable insight has long been a slow and error-prone process. Improvado’s AI-powered platform automates this process end-to-end, harmonizing information from more than 500 marketing and sales sources into a single, trustworthy data layer within the Snowflake environment.
“Being featured in Snowflake’s Modern Marketing Data Stack report is not just an honor — it’s a validation of our mission to bring clarity and speed to marketing analytics,” said Daniel Kravtsov, Founder and CEO of Improvado. “Marketers have long struggled with scattered data, time-intensive reporting, and reliance on IT support. By working directly within the Snowflake AI Data Cloud, we help teams access a single, governed source of truth that empowers faster, smarter decisions. The result is improved ROI for marketing teams and greater efficiency for IT departments.”
Snowflake’s Chief Marketing Officer, Denise Persson, echoed this sentiment, noting that Improvado’s approach represents a major leap forward for the industry. “We look for partners who are rethinking how marketing data is captured, shared, and understood,” Persson said. “Improvado’s unified analytics model on the Snowflake AI Data Cloud provides a clear path to eliminating data fragmentation and enhancing transparency. This innovation places them on a strong trajectory to become a category leader in analytics and data capture.”
Beyond its technical sophistication, Improvado’s platform is also distinguished by its emphasis on governance and operational efficiency. By offering enterprise-grade compliance and automation tools, the platform helps global brands and agencies lower their total cost of marketing analytics ownership by 40–65%, while gaining the agility to adapt to fast-changing digital landscapes. Its AI-driven intelligence layer goes beyond dashboards — turning complex, multi-channel data into predictive insights that help marketers optimize spend and performance in real time.
Industry experts say this recognition from Snowflake is more than symbolic; it reflects a larger trend in the market where AI is finally bridging the gap between data management and strategic marketing. As marketing leaders face mounting pressure to demonstrate measurable impact, platforms like Improvado are becoming critical infrastructure — enabling teams to shift from reactive reporting to proactive intelligence.
To learn more about The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World, visit Snowflake’s official site.
About Improvado
Improvado is an AI-powered marketing analytics and intelligence platform trusted by Fortune 500 companies and leading global agencies. The company specializes in transforming fragmented marketing and sales data into a unified, actionable view that accelerates decision-making and drives growth. With connections to over 500 data sources, Improvado automates complex analytics workflows, ensures enterprise-grade governance and compliance, and delivers insights that reduce the total cost of ownership by up to 65%. Learn more at improvado.io.