AUSTIN, TX – 14/11/2025 – (SeaPRwire) – The company today announced significant enhancements to the Event Manager within its Atlas Planning Platform, introducing advanced price elasticity and sensitivity analysis features designed to give decision-makers deeper visibility into how pricing and cost changes ripple across demand, profitability, and supply chain performance.
These new capabilities arrive at a pivotal moment when pricing strategy and operational agility have become central to maintaining competitiveness. With Atlas’ Price Elasticity Sensitivity Analysis, companies can now simulate how changes in product pricing, tariffs, or input costs impact demand curves and margins — providing a clear, data-driven foundation for both short-term planning and long-term budgeting.
Connecting Financial Insight with Operational Agility
By integrating financial and operational analytics into one cohesive environment, the Atlas platform allows organizations to explore “what-if” scenarios with precision. “The addition of price elasticity sensitivity analysis within Atlas reflects the growing need for unified tools that link financial performance directly to supply chain planning,” said Matt Hoffman, VP of Product and Industry Solutions at John Galt Solutions. “As volatility becomes the norm, our mission is to help companies predict outcomes, balance tradeoffs, and protect profitability.”
Built upon Atlas’ AI and causal forecasting engine, the Event Manager now leverages AutoML modeling to identify and quantify key business drivers such as pricing, costs, and employment trends. Through advanced visualizations and color-coded analysis, planners can pinpoint where pricing adjustments might optimize profit, volume, or brand perception. For instance, the platform helps reveal when a product’s price point may be too low — eroding value perception — or too high, resulting in suppressed demand.
Turning Market Uncertainty into Measurable Opportunity
According to Zac Nemitz, Director of Global Product Strategy, the new enhancements represent “more than just demand forecasting.” He explained, “Atlas’ price elasticity capability has become a strategic lever for financial and operational teams. It allows planners to visualize in real-time how price shifts impact demand, margins, and inventory — helping them stay ahead of the competition and turn uncertainty into measurable opportunity.”
The update also strengthens Atlas’ Safety Stock Optimizer, enabling planners to dynamically balance service levels, holding costs, and order expenses. Through enhanced goal-seeker and sensitivity analysis functions, users can determine the most profitable safety stock configurations for changing market conditions, or even plan pre-emptive stock builds for anticipated events.
Empowering Resilient and Profitable Planning
Beyond pricing, the enhanced Event Manager expands the scope of scenario planning, allowing teams to simulate how shifts in supplier costs, market dynamics, or promotional activities may affect future budgets and performance outcomes. By uniting advanced modeling, forecasting, and simulation tools, Atlas gives planners the agility and foresight needed to make faster, more profitable decisions in a rapidly evolving business environment.
About John Galt Solutions
John Galt Solutions helps businesses extract more value from their supply chains faster. Its Atlas Planning Platform delivers end-to-end visibility and rapid decision-making across global operations, helping companies see ROI faster than traditional implementations. With the industry’s highest customer satisfaction rating, John Galt Solutions partners closely with clients across manufacturing, retail, and logistics to drive measurable growth and resilience. Learn more at johngalt.com.