NEW YORK CITY, NY – 06/03/2026 – (SeaPRwire) – As artificial intelligence platforms increasingly redefine how consumers search for and evaluate businesses, Madison Ai Search has announced a strategic partnership with Gotavi aimed at helping brands adapt to the rapidly changing discovery landscape.
Madison Ai Search, a division of Madison Media, will integrate Gotavi Pulse as the core technology underpinning its Answer Engine Optimization (AEO) services. Through the collaboration, the company will offer Gotavi Pulse directly to its client base, providing organizations with data-driven insights into how AI assistants, conversational search engines, and large language models interpret and present their businesses.
The partnership reflects a broader shift in digital discovery. Traditional search engine optimization strategies focused largely on keyword rankings within conventional search engines. However, the emergence of conversational AI systems and direct-answer platforms has introduced new dynamics, where businesses must ensure they are accurately represented within AI-generated responses rather than solely competing for website traffic.
Samuel “Baruki” Cohen, Founder and CEO of Madison Ai Search, said the company has observed a fundamental transformation in how consumers access information. According to Cohen, modern search behavior increasingly spans AI-driven platforms such as ChatGPT and Perplexity, alongside voice assistants and other answer engines that provide immediate, synthesized responses. Integrating Gotavi Pulse, he noted, equips Madison Ai Search with advanced analytical capabilities to help clients assess their AI visibility and implement targeted improvements.
Shai Stern, Co-Founder of Gotavi, described the collaboration as a natural extension of both companies’ focus on enabling business growth in an AI-influenced marketplace. He stated that Gotavi Pulse delivers actionable intelligence regarding a company’s positioning within AI environments and provides a structured roadmap for enhancing discoverability. Stern added that the partnership is expected to accelerate mutual expansion as AI-driven search adoption increases.
By embedding Gotavi Pulse within its service portfolio, Madison Ai Search aims to provide clients with measurable visibility benchmarks, competitive analysis across AI platforms, and strategic guidance for improving representation in AI-generated answers. The move positions the firm to address what industry observers describe as the next phase of search optimization—one centered on answer accuracy, contextual relevance, and AI interpretation.
About Madison Media
Madison Media is a New York City–headquartered full-service media and marketing firm founded by entrepreneur Samuel “Baruki” Cohen. The company supports businesses across diverse industries in expanding their customer reach and revenue through integrated digital strategies. Its offerings include AI receptionist solutions, social media distribution, AI-powered sales dialer technology, and AI search optimization services.
For more information, visit: www.madisonmedia.ai
About Gotavi
Gotavi is a business orchestration platform designed to support companies throughout their lifecycle—from formation and compliance to insurance, automation, and AI-driven customer engagement. The platform consolidates core operational infrastructure into a guided experience, helping founders, operators, and advisors streamline workflows without managing multiple disconnected vendors.
In addition to Answer Engine Optimization capabilities powered by Gotavi Pulse, the company’s expanding roadmap includes business licensing, payments integration, background checks, and payroll functionality. Gotavi’s infrastructure is built to evolve alongside growing enterprises and the changing ways AI technologies influence customer discovery.