BOSTON, MA – 04/10/2025 – (SeaPRwire) – In a move that underscores the growing intersection between traditional craftsmanship and advanced technology, Natuzzi, one of Italy’s most iconic furniture brands, has entered into a strategic partnership with ToolsGroup, a global provider of supply chain planning and optimization software. The collaboration is designed to modernize Natuzzi’s global supply chain operations, replacing legacy, reactive processes with intelligent, demand-driven planning capabilities that span from raw materials to finished goods.
For decades, Natuzzi has been celebrated for its ability to blend artisanal Italian craftsmanship with contemporary design and global market appeal. Yet, as consumer expectations evolve and supply chain pressures intensify in today’s volatile marketplace, the company recognized the need for a more dynamic, technology-enabled approach to operations. This partnership with ToolsGroup represents a cornerstone in Natuzzi’s digital transformation strategy, aiming not only to strengthen its resilience but also to enhance customer satisfaction and operational efficiency worldwide.
At the heart of the collaboration is ToolsGroup’s SO99+ platform, a sophisticated planning system that leverages advanced statistical forecasting, seasonality modeling, and inventory optimization. The solution provides Natuzzi’s planners with real-time insights and prescriptive analytics, enabling them to anticipate demand, right-size inventory, and accelerate decision-making. By automating previously manual processes, Natuzzi is positioned to improve agility, reduce risk, and ensure consistent service across its global footprint.
Among Natuzzi’s key objectives are four interconnected priorities: optimizing inventory levels, raising service standards, automating planning workflows, and gaining full visibility across its supply chain ecosystem. The partnership promises to move the company from a reactive stance—responding only after challenges arise—to a proactive one, where disruptions can be anticipated, prepared for, and mitigated.
Company leaders emphasized the strategic importance of this shift. “Partnering with ToolsGroup is a decisive step in our digital transformation journey,” said Pierangelo Colacicco, Chief Information Officer at Natuzzi. “By modernizing our supply chain planning, we will not only optimize inventory and service levels but also reinforce our commitment to innovation, efficiency, and exceptional customer experience.” Echoing this sentiment, Chief Operating Officer Domenico Ricchiuti added, “This initiative reflects Natuzzi’s vision of marrying design excellence with operational excellence, ensuring that our customers experience both beauty and reliability.”
From ToolsGroup’s perspective, the partnership aligns with its mission to help companies achieve resilience and predictability in the face of uncertainty. “We are thrilled to support Natuzzi in this next chapter,” said Josh Main, Chief Revenue Officer at ToolsGroup. “With our demand-driven planning solutions, we help companies master uncertainty with confidence, providing more control, less risk, and the ability to deliver their promise. This is why we are supply chain innovators, from day one.”
The collaboration carries broader implications for the furniture industry, which is increasingly pressured by supply chain disruptions, fluctuating consumer demand, and the rising need for sustainability and operational transparency. By embracing predictive analytics and automation, Natuzzi is setting an example of how heritage brands can evolve without compromising their core identity of artistry and design excellence.
About Natuzzi
Founded in 1959 by Pasquale Natuzzi in Santeramo in Colle, Bari (Apulia), Natuzzi S.p.A. is one of Italy’s most recognized and respected furniture brands, known globally for its craftsmanship, innovative design, and dedication to quality. The company specializes in upholstered furniture—including sofas, armchairs, recliners, sofa beds—and complementary furnishings such as coffee tables, lighting, storage, and bedroom solutions. Natuzzi invests heavily in research and development, focusing on material innovation, ergonomic advancements, and collaborations with leading international designers. Notable creative initiatives include the “Re-vive” series, which invited street artists to reinterpret its furniture collections, further bridging the worlds of art and lifestyle. Over the decades, the company has pioneered functional innovations such as motion sofas, massage chairs, and seating integrated with sound systems.
About ToolsGroup
ToolsGroup is a global leader in service-driven supply chain planning software, trusted by more than 400 companies across 45 countries. The company’s solutions are designed to thrive in volatile environments, using probabilistic modeling, advanced optimization, and AI-driven automation to help organizations achieve higher service levels with less inventory. ToolsGroup’s platform uniquely optimizes both supply and demand planning, turning complexity into competitive advantage. From its inception, the company has positioned itself as an innovator in predictive planning, enabling its clients to consistently meet customer promises while operating profitably and reliably.