PARIS, FRANCE – 04/02/2026 – (SeaPRwire) – As premium digital publishers continue to balance monetisation with user experience, Flightradar24 has adopted a performance-led advertising strategy by collaborating with Opti Digital through its Demand Hub solution. The partnership illustrates how high-quality publishers can introduce new demand sources while preserving site speed, usability, and operational simplicity.
Flightradar24, the world’s leading flight tracking platform, attracts a highly engaged global audience and maintains a selective approach to monetisation. Rather than expanding its ad stack indiscriminately, the publisher sought partners capable of delivering incremental revenue through differentiated demand and transparent value creation.
According to Flightradar24’s yield team, the objective was clear: increase competition and monetisation efficiency without introducing technical complexity or degrading the user experience. Opti Digital’s Demand Hub was selected for its ability to operate alongside existing demand partners while introducing premium brand demand at the impression level.
Through Demand Hub, Flightradar24 implemented an additional bidding layer based on predicted user attention. The solution integrates via a standard Prebid bid adapter or a lightweight tag, requiring no structural changes to the existing setup. This allowed the publisher to enhance bid density, improve CPMs and fill rates, and maintain full control over its ad stack.
The solution is designed with strict performance safeguards. Ads are activated only when they enter the user’s viewport, supporting high viewability while avoiding unnecessary ad calls. Formats are IAB-compliant, delivered within a safe-frame, and do not expand over content, ensuring no negative impact on Core Web Vitals or overall page performance.
Demand Hub also enables creative rotation, allowing multiple creatives to be displayed within a single impression through a carousel-style format. This social-inspired execution is intended to increase attention while maintaining consistent delivery standards and respecting the surrounding content environment.
Following implementation, Opti Digital’s Demand Hub quickly ranked among the top five bidders within Flightradar24’s Prebid setup, underscoring its role as a competitive and reliable source of premium demand.
The collaboration highlights a broader shift in publisher monetisation strategies, where sustainable revenue growth is increasingly tied to attention quality, performance protection, and streamlined technology stacks. Opti Digital positions Demand Hub as a solution designed to support these priorities by combining exclusive demand, high-impact formats, and AI-powered optimisation.
By enabling publishers to add incremental revenue without disrupting existing operations, the partnership between Opti Digital and Flightradar24 demonstrates how performance-first monetisation can deliver value to publishers, advertisers, and users alike.
About Flightradar24
Flightradar24 is the world’s leading flight tracking platform, delivering real-time data on more than 250,000 flights each day. The platform serves over five million daily users and has surpassed 100 million app downloads worldwide. Trusted by consumers and aviation industry leaders such as Airbus, Boeing, and Embraer, Flightradar24 has reached the number one position in Apple’s App Store in more than 130 countries.
About Opti Digital
Opti Digital is a leading AdTech company that helps digital publishers maximise advertising revenue while connecting brands with premium audiences. Through its monetisation suite, proprietary demand, and advanced analytics, Opti Digital enables publishers to increase yield and long-term performance. More than 10,000 websites and apps globally—including Euronews, Gizmodo, LADbible, Valnet, and Orange—use Opti Digital to drive measurable results and sustainable growth.