NEW YORK CITY, NY – 08/02/2026 – (SeaPRwire) – As businesses seek faster ways to interpret marketing data and act on performance insights, QR TIGER has expanded its analytics capabilities with the launch of “Sena,” an AI-powered Data Chat assistant built to simplify QR code campaign analysis. The new feature enables users to interact with their campaign data through natural language, replacing traditional report-heavy workflows with conversational, on-demand insights.
Sena allows marketers, business owners, and managers to query QR code performance using plain-language questions about scan activity, trends, device usage, locations, and engagement patterns. Instead of navigating multiple dashboards or exporting reports, users receive immediate, context-specific answers that support quicker evaluation and decision-making.
The AI assistant is designed to serve different roles across an organization. Marketing teams can rapidly assess campaign outcomes, business leaders can pinpoint underperforming QR codes and refine strategies, and internal teams can access clear, data-backed insights during meetings or planning sessions. By translating dense analytics into more accessible summaries, the platform supports more confident and timely decisions.
Integrated directly into the QR TIGER dashboard, Sena is available under the search bar for instant access. Users can interact with the assistant via chat or call to explore QR code analytics within seconds. All responses are generated exclusively from the user’s own account data, without relying on external data sources, ensuring relevance and maintaining privacy controls.
The AI Data Chat supports a range of analytical functions, including the display of core performance metrics such as scan volume, device type, and geographic distribution. It can surface top-performing QR codes, flag low-engagement campaigns, compare performance across initiatives, and provide data-driven recommendations to optimize QR code design, placement, or content. In addition, the assistant can answer general questions about QR TIGER tools and features to help users better leverage the platform.
The feature is currently available to users on Professional and Enterprise plans who manage high volumes of QR code campaigns, with other users able to explore its capabilities through a seven-day free trial. To streamline onboarding, Sena also offers pre-built prompts that guide users toward insights on scan trends, device analytics, geographic performance, and top-performing codes.
QR TIGER emphasizes that the AI assistant operates within strict data governance boundaries. Responses are generated solely from the user’s dashboard data, reinforcing account-level focus while adhering to established data privacy standards, including GDPR and CCPA requirements.
According to QR TIGER leadership, the introduction of conversational analytics reflects a broader effort to make data interpretation more intuitive and actionable. By combining real-time campaign data with AI-driven guidance, the company aims to help businesses continuously refine their QR code strategies with greater efficiency and clarity.