DENVER, CO – 10/11/2025 – (SeaPRwire) – A growing number of loyalty operators are no longer viewing travel as a “perk” — but as one of the most commercially potent conversion points in the customer lifecycle. Against this backdrop, Switchfly has introduced a set of expanded, no-code deployment options that the company says enables brands to stand up full travel booking capabilities in a matter of weeks, even without engineering teams.
The new capabilities bring OTA-grade infrastructure — including merchant-of-record functions — under the same Switchfly delivery model that already supports major airlines and global loyalty platforms. Partners deploying via the accelerated mode also tap into 24/7 multilingual call center operations, multi-currency redemption support, and traveler servicing for booking adjustments, upgrades, and itinerary changes.
Expanding the Business Value of Travel Redemption
For employee recognition programs and financial institutions, these white-label modules effectively pull bookable travel into the direct channel — turning redemptions into a higher-margin engagement engine instead of a cost center. Airlines, meanwhile, can now package trips directly in their owned channel using the same platform, unlocking 3–5× cart value growth vs. flight-only bookings and expanding earn-and-burn logic across their ecosystem.
“Our partners can launch full travel booking in weeks — not years,” said Nowell Outlaw, CEO of Switchfly. “We’re already seeing brands convert travel rewards from an operational expense into a revenue engine almost immediately.”
Pipeline Traction and Scale Outlook
In the first months of 2025, Switchfly signed five new customers in the rewards and recognition category. By the end of the year, the company expects to process approximately 2.4 million bookings with a total transaction value of $2.25 billion.
About Switchfly
Switchfly is a travel loyalty technology provider helping loyalty programs, airlines, and HR platforms drive revenue and differentiation through travel commerce. Its platform powers dynamic packaging, white-label booking engines, and AI-assisted recommendations — bringing aspirational travel into the core business model. With more than 20 years of global travel expertise and deep supplier inventory, Switchfly enables partners to launch fast, increase redemption velocity, reduce liability, and grow ancillary revenue in the process.