NEVADA CITY, CA – 14/03/2026 – (SeaPRwire) – Media technology provider Telestream has announced the launch of UP, a new cloud-native platform designed to support ingest, orchestration, collaborative review, and real-time monitoring across distributed media production environments. The release expands the company’s Telestream Cloud Services portfolio and reflects the growing shift toward flexible, cloud-enabled production models in the media and entertainment industry.
As broadcasters, streaming platforms, and content producers adopt more distributed and IP-based workflows, operational complexity has increased. Organizations are balancing the need for scalability and cost control while supporting multiple content formats, geographically dispersed production teams, and real-time delivery requirements. UP has been developed to help address these operational challenges by providing a unified cloud-based layer for managing ingest, automation, monitoring, and collaborative workflows.
According to Charlie Dunn, the media industry is moving toward a range of modernization strategies depending on operational needs and infrastructure investments.
“Media companies are modernizing in different ways and at different speeds,” Dunn said. “Some organizations are extending existing infrastructure into elastic cloud environments, while others are building fully cloud-native operations. Our goal is to provide flexible deployment models that allow customers to scale global media processing, expand established workflows, or operate production environments directly in the cloud.”
Expanding the Telestream Cloud Services Ecosystem
With the introduction of UP, Telestream Cloud Services now consist of three complementary solutions that address different operational requirements in media production and distribution.
- UP – A modular cloud-native platform that provides ingest, orchestration, review, and monitoring capabilities for distributed production workflows.
- EDC (formerly Encoding.com) – A cloud-based media processing platform designed for high-volume transcoding, AI analysis, quality control, captioning, and audio processing.
- Vantage Cloud – A cloud extension of Telestream’s Vantage platform that enables hybrid workflows by connecting existing on-premises infrastructure with scalable cloud resources.
Together, these services aim to provide media organizations with flexible pathways to adopt cloud technologies without requiring a complete rebuild of existing workflows.
Introducing the UP Platform
UP is designed as a unified operational environment that integrates multiple stages of the production pipeline into a single cloud-based system. The platform enables teams to manage ingest, automate tasks, conduct collaborative reviews, and monitor live signals within distributed or hybrid infrastructures.
At launch, the platform includes several core modules:
- UP.Capture – A scalable cloud ingest service supporting live and file-based inputs for fast-turnaround production environments.
- UP.Review – A proxyless playback and annotation tool designed to accelerate editorial collaboration and decision-making.
- UP.Workflow – A low-code workflow automation framework supporting ingest management, quality control, AI-based analysis, captioning, and content delivery.
- UP.Lens – A cloud-native monitoring solution providing multiviewer capabilities and intelligent alerts for live contribution feeds such as SRT streams.
- UP.Ingest – Professional camera card and file-based ingest designed for mobile, sports, and news production workflows.
The platform supports multiple deployment models, including managed SaaS environments, customer-controlled cloud infrastructure, or integration with existing on-premises systems. This flexibility allows organizations to modernize media operations gradually while maintaining compatibility with established production pipelines.
Supporting the Shift Toward Distributed Production
Benjamin Desbois noted that the introduction of UP is part of the company’s broader strategy to support industry-wide technology transitions.
“For nearly three decades, Telestream has helped the media industry navigate major technology shifts,” Desbois said. “With UP and the expanded Cloud Services portfolio, customers can connect ingest, automation, and monitoring into a unified operational layer while maintaining the freedom to deploy workflows wherever they are most effective.”
Telestream to Showcase UP at NAB 2026
Telestream plans to present the new UP platform during the upcoming NAB Show 2026. Media representatives interested in learning more about the technology or scheduling briefings with company executives can contact the Telestream communications team ahead of the event.
Additional information about the UP platform and Telestream Cloud Services is available on the company’s official website.
About Telestream
Founded nearly three decades ago, Telestream provides test, measurement, and media workflow solutions that support the full digital media lifecycle. Its technologies help media organizations manage content from capture and live production through automation, processing, quality control, asset management, and distribution.
Telestream solutions are designed for deployment across on-premises infrastructure, cloud platforms, and hybrid environments, enabling media companies to deliver high-quality video content to audiences across multiple platforms and devices. The company is privately held and headquartered in Nevada City, California.