Singapore – As forex brokerages aim to increase visibility and accelerate user acquisition in a competitive market, impactful press release distribution remains a cost-efficient tactic to earn relevant finance media coverage quickly.
Yet crafting attention-grabbing announcements with compelling angles takes both art and science. This nuance becomes even more important given journalistic fatigue from the many speculative platforms flooding inboxes daily.
According to James Scott, Chief Strategy Officer of SeaPRwire – a leading APAC press release distribution platform – forex companies can optimize brand building results by keeping a few best practices top of mind:
Prioritize Exclusivity
The reality of modern media relations means most reporters receive hundreds of pitches weekly, with the majority offering scant unique value to readers. This represents a tall hurdle for additional forex coverage.
“With so many platforms making similar promises in the space, securing mindshare hinges on bringing something new or exclusive to the table that motivates Publishers to give your angle precedence,” Scott explains. “Data-led trends, cutting-edge partnerships, executive commentary unavailable elsewhere…these all spur pick-up potential.”
Branded research tapping SeaPRwire’s 80,000 media database reveals 66% of journalists will only cover releases containing exclusive news, statistics or insights. Surfacing these angles also captures organic links driving referral traffic.
Localize Relevance
Another key tactic is localizing content for geo-targeted distribution to financial media within priority global markets for expansion.
Scott continues, “What triggers a Singapore business reporter’s attention varies enormously from LA or Lagos. While the forex opportunity itself remains universal, regionalizing messages with jurisdictional developments, regulatory shifts, competitive threats and language considerations proves far more compelling.”
Monitoring indicates SeaPRwire clients who localized press releases experienced 72% more pick-up on average versus broadly distributed global content.
Get Visual
With digital readership consumption accelerating quicker than ever, Scott emphasizes the growing brand lift achieved by incorporating visual assets into announcements that capture attention fast:
“Beyond the written word, media outlets now crave engaging photos, videos, stats-led infographics or embedded slide decks to break up text-heavy blocks. Visually packaged releases achieve higher clickthroughs, social engagement and audience retention.”
SeaPRwire technology seamlessly supports multimedia content within mobile-friendly templates – enabling trading platforms to integrate the graphics, imagery and humanizing personality that registers impact.
Quote Executive Perspectives
Earmarked as the most effective way to inject unique commentary into releases, senior executive quotes add resonance regarding major industry topics while conveying corporate vision. This quickly establishes thought leadership.
As Scott advises, “The strategic insights trading platform leaders can provide on financial market conditions, trends in active trading, bitcoin volatility, global expansion or partnerships hold rare educational value for forex investors that earns media coverage.”
Proactively soliciting these viewpoints for upcoming announcements positions brands as go-to experts that Reporters actively source for market perspective.
Consistency Converts
With extensive analysis into historical patterns of top performing earned media programs, Scott reveals the positive correlation between distributed release volume and business impact.
“The most successful forex platforms leverage press releases regularly as reliable brand building blocks – not just one-off projects. This consistency compounds awareness as continued exposure familiarizes financial audiences with capabilities and key differentiators.”
FP Markets – which saw 100+ pick-ups in 8 months via SeaPRwire – sustains monthly announcements revealing new offerings, compliance updates, customer milestones and executive hires as recurring hooks. This cultivates enduring partnerships with forex journalists.
Measure What Matters
Nearly all SeaPRwire platform features – from geo-targeted distribution to online monitoring – focus on amplifying opportunity-centric actions from press releases.
“But laser targeting must also apply to impact tracking to filter signal from noise,” Scott continues. “With forex brands specifically, the core KPIs we spotlight relate to customer funnel progression: new visitor traffic, referral conversions, email subscribers generated, app downloads secured or demo signups captured.”
Internal data confirms forex brokerages who aligned measurement to platform registrations and visits (versus vanity metrics like social shares) realized 5-7X greater monetizable outcomes from releases.
Act with Agility
Finally, Scott notes that seeing positive metrics directly fuels earned media momentum by validating journalistic interest.
“But brands must also closely monitor campaign reception, calibrating topics, angles and cadence accordingly if needed. Is certain content resonating better regionally? Did visual assets increase downloads? Adjust and optimize based on performance.”
Agile distribution and outreach channels like SeaPRwire uniquely support this responsive approach.
Harness the Power of News
While paid channels drive valid forex customer acquisition, press releases unlock visibility and validity money can’t always buy – lending third-party credibility that persuades sign-ups.
“Our platform enables forex platforms to take control of brand narratives, conveying uniqueness and driving measurable impact,” Scott concludes.
Learn more about SeaPRwire’s distribution solutions tailored for forex platforms at www.SeaPRwire.com.
About SeaPRwire
SeaPRwire (https://www.SeaPRwire.com/) is a leading global provider of wire distribution services to media relations and marketing communications professionals. SeaPRwire’s platform allows clients to identify key factors of their press releases and measure meaningful impact. It has a strong media network in Southeast Asia, indexing news from thousands of worldwide sources. SeaPRwire’s media network support multi-lingual press release distribution, including English, Chinese, Vietnamese, Thai, Malay, Indonesian, Filipino and more.
Media Contact
Tina Lee, PR manager
cs@SeaPRwire.com
SOURCE: https://seaprwire.blogspot.com/2023/12/maximizing-impact-for-forex-trading.html