Singapore – Novationwire (https://www.novationwire.com), the leading press release distribution and outreach platform, has unveiled a new suite of solutions aimed at transforming branding and communications strategies within the financial services sector.
Dubbed “Strategic Press Release Distribution“, the offerings tap into Novationwire’s expertise helping Fintech, banking, investment and other financial organizations execute high-performance PR and marketing campaigns.
As Sara Lee, Novationwire’s Chief Marketing Officer explained, “In today’s noisy world, simply publishing a press release no longer cuts through. Targeted distribution, follow up pitching and performance tracking represent the minimum viable recipe to achieve real visibility.”
Early customers leveraging Novationwire’s financial services program confirm focusing on precision over spray-and-pray delivers impact. “One client increased website visitation from finance-focused influencers by over 422% quarter-over-quarter,” noted Lee. “Our solutions empower companies to achieve quality awareness that sparks meaningful engagement.”
Novationwire advises clients first optimize press releases for discoverability by keyword targeting industry terms site visitors actively search for. From there, releases get distributed to curated media and social influencer lists filtered by audience.
“Blanketing journalists who don’t cover financial topics squanders opportunities,” said Lee. “We help brands identify and connect with the right writers and community leaders to introduce their messages to appropriate audiences.”
Securing coverage in both mainstream financial pubs and niche blogger forums ensures reaching investors wherever conversations occur. Novationwire also provides coaching for spokespeople to deliver compelling comments that lead to commentary placements.
For Lee, educating brands on marrying strategy with the latest tech remains imperative. She concluded, “In a fractured media universe, cutting through requires orchestrating targeted outreach fueled by data. We empower financial marketers to realize that vision.”
Novationwire is a media technology company providing press release distribution, media databases, monitoring and analytics to execute integrated brand journalism campaigns. Through its AI platform, Novationwire aims to make press release distribution easy, efficient and effective for organizations worldwide. For more information, please visit novationwire.com.
Contact: Eric Lee