Zaxby’s Secures Coveted Position as a Premier Franchise in Entrepreneur’s Franchise 500® for the 11th Consecutive Year

ATHENS, GA – 21/01/2024 – (SeaPRwire) – In an impressive display of growth and resilience, Zaxby’s, the dynamic Georgia-based quick-service restaurant franchise celebrated for its delectable chicken fingers, wings, and signature sauces, has once again earned its place among the top 500 franchises in Entrepreneur’s Franchise 500® for the 11th consecutive year. Surging to an outstanding 133rd position in the 2024 ranking, a notable climb from its previous #298 ranking, the achievement highlights Zaxby’s continuous success and dominance in the fiercely competitive food industry.

Bernard Acoca, Zaxby’s CEO, expressed his pride in the brand’s strength, innovative growth strategies, and the dedicated efforts of the entire team. Moving up to #133 in Entrepreneur’s Franchise 500 is not merely an accolade but a reflection of Zaxby’s unwavering commitment to providing an unparalleled franchise opportunity and dining experience.

Zaxby’s strategic focus on expansion comes to the forefront through its innovative franchisee incentive program. Capitalizing on the brand’s aggressive development plan, the Zaxby’s incentive program introduces Select Market Incentives (SMI), offering enticing discounts on the standard royalty of 6%. This strategic initiative empowers franchisees to enhance marketing efforts and drive sales performance in new markets. Noteworthy features of the program include no royalties in the first year, a reduced 3% royalty in the second year, and the standard 6% royalty from the third year onwards. Additionally, Zaxby’s is set to refund the entire initial license fee of $35,000 upon store opening, following the outlined schedule.

Marking its 45th year, Entrepreneur’s annual Franchise 500 is a prestigious accolade in the franchise industry, serving as an invaluable resource for potential franchisees. Jason Feifer, Editor-in-Chief of Entrepreneur magazine, remarked on the uniqueness of each brand’s story while collectively emphasizing the strength and resilience of franchising, its innovation, and the powerful entrepreneurial opportunities it offers.

Entrepreneur’s ranking formula, dynamically evolving to mirror the franchise marketplace’s intricacies, evaluates factors such as costs and fees, size and growth, support, brand strength, and financial stability. The comprehensive analysis, considering over 150 data points, results in a cumulative score, with the top 500 franchises securing a place in the ranked order of the Franchise 500.

Zaxby’s prominent position in this year’s ranking underscores its robust status as a prime franchise opportunity, appealing to entrepreneurs seeking investment opportunities in the quick-service restaurant sector.

For a detailed view of Zaxby’s placement in the full ranking, interested parties can visit Entrepreneur’s official website or acquire the January/February 2024 issue of Entrepreneur, available on newsstands.

To explore Zaxby’s franchise opportunity further, visit the official website at

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Jennifer Williams


About Zaxby’s

Founded in 1990, Zaxby’s is committed to serving delicious chicken fingers, wings, sandwiches and salads with Southern hospitality and a modern twist. Zaxby’s has more than 930 locations in 17 states and plans to open hundreds more restaurants across the United States in the next five years. Zaxby’s has been ranked a top franchise on Entrepreneur’s esteemed Franchise 500 list each year since 2013. As of 2021, Zaxby’s earned its designation as a five-star VetFran partner, highlighting the brand’s commitment to support and incentivize franchise ownership among veterans. For more information about bringing Zaxby’s to your community, visit To explore menu options and Zaxby’s unbeatable culture, visit

SOURCE: Zaxbys

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