Adriel Participates in VivaTech 2023, Europe’s Largest Startup Event Expanding Beyond the North American Market

Seoul, Korea, June 19, 2023 – (SEAPRWire) – Sophie Eom, CEO of global ad-tech company Adriel, participated as a speaker at Viva Technology 2023, hereinafter referred to as VivaTech. VivaTech is Europe’s largest startup fair and was held in Paris, France, from June 14 to 17, to promote the excellence and competitiveness of Korean startups.

VivaTech, which began in 2016, is Europe’s largest startup event where promising startups around the world and European investors meet and communicate. Global political and business figures such as French President Emmanuel Macron, Apple CEO Tim Cook, and Meta CEO Mark Zuckerberg have participated as speakers, and Tesla CEO Elon Musk and Salesforce CEO Marc Benioff have been named to participate this year. South Korea, which was selected as the “Country of the Year,” operated the K-Startup Integration Hall under the supervision of the Ministry of SMEs and Startups, and major startup-related figures attended.

On the 14th, the first day of the event, Adriel’s CEO, Sophie Eom, participated in the “Booming Korean Startup Ecosystem” session to talk about the growth and current prospects of the Korean startup market, along with Jungwook Lim, head of the Ministry of SMEs and Startups. Nicolas Madeleine, a reporter for the French daily Les Echos, hosted the event.

CEO Eom indicated that the global competitiveness of the new Korean generation had increased compared to the previous generation. CEO Eom said, “This new Korean generation, born with an economically active and hardworking DNA, is becoming increasingly successful at launching global businesses thanks to their overseas experiences and excellent language skills.” In addition, she explained, “The best way for Korean companies to be able to recruit global talent is to render Korea an attractive country to be in, I feel that the recent expansion of K-content’s global influence is very helpful in that regard.”

Adriel is an Ad Operations solution that helps marketers manage and operate digital marketing more efficiently. Among companies for which cost reduction is a hot topic amid concerns over an economic recession, Adriel has received a lot of attention in offline booths. During the event, the Adriel Team met with various companies such as LVMH Group and P&G.

Adriel, which is already targeting the North American market through its Austin, Texas branch, is planning to enter the European market in earnest with this VivaTech opportunity. Adriel is a global ad-tech company that develops marketing solutions. Adriel helps brands and agencies automate, optimize, and streamline their marketing through an Ad Operations platform that allows marketers to centralize all data and insights in one place. Within four years of its establishment, Adriel has helped over 7,000 companies drive growth at maximum efficiency through its Ad Operations platform.


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