VIENNA, AUSTRIA – involve.me, the interactive funnel builder, is releasing findings from their 2022 research on interactive content. Having been recently named as one of the best landing page builders of 2022, they decided to look into their user data to find out some interesting facts about interactive content.
According to their findings, the average completion rate for all funnels on their platform is 66.28%. However, their funnels tend to perform best on mobile devices, with an average completion rate of 75.74%.
involve.me CEO Vlad Gozman explains that “the rule of thumb is that typical, static funnel completion rates are about 3-4%. Our interactive content funnels outperform those by a significant margin. That’s because they enable custom user journeys with a level of personalization that makes them more engaging and engaging content leads to higher conversion rates.”
This data was gathered from over 200,000 published funnels on their platform, which gathered over 7 million leads. With such a large sample size, these findings are very significant.
The Businesses Measured
The businesses measured in this study were all involve.me users. involve.me is a platform that allows businesses to create funnels with interactive content, such as quizzes, calculators, and surveys. Their customers include both small businesses and enterprise companies across a wide range of industries.
Technology companies were heavily represented in the study, which is not surprising given that interactive content is very popular in the tech industry.
The study looked at a variety of different types of businesses, including eCommerce businesses, SaaS companies, and B2B businesses.
Gozman believes that these findings have implications for businesses of all sizes. “It doesn’t matter if you’re a small business or a large enterprise,” he says. “If you’re not using interactive content, you’re missing out on a huge opportunity.”
He urges businesses to consider using interactive content in their marketing and sales funnels, as it can significantly increase conversion rates. “Interactive content is the future of marketing and sales,” he says. “If you want to stay ahead of the curve, you need to start using it.”
When looking at the difference between mobile and desktop conversion rates, Gozman believes that there are a few factors at play here. “Time spent on mobile devices is still on an upward trend, making them an integral part of our daily routine,” he says. “We also associate apps and interactivity with the mobile experience, so it’s only natural that interactive content would perform better, as people have come to expect it.”
Either way, he believes that businesses need to optimize their content for mobile devices if they want to get the best results. “If you’re not mobile-friendly, you’re not providing a contemporary experience and are missing out on a huge opportunity,” he says.
involve.me is the leading no-code funnel builder for interactive content. Their easy-to-use tool makes it easy for businesses to create funnels with quizzes, calculators, and surveys that engage and convert their audience.
involve.me has been featured in a variety of publications. They have also received awards and recognition from a number of industry experts, including being named one of the best landing page builders of 2022 by Digital.com.
Contact: Media team