By: Logan Pierce – SeaPRwire – Postage rates climb and marketers cut volume or freeze campaigns. Gundir just offered a different deal. Lock the rate for twelve months. If the Postal Service raises prices, the agency pays the difference through an automatic credit. The program started July 13, 2026, the day after the latest USPS increase. That is the core offer. Budget certainty is the product.
Official terms and the real cost pressure sit side by side. Qualifying clients secure roughly 40.4 cents per piece, minus presorts and discounts, for a full year from their first mailing after the rollout. Gundir assumes the risk of any mid-year USPS hike. At year-end the agency audits the account and applies a credit for the difference, up to an annual cap. The credit rolls into future direct-mail campaigns. No claims, no tracking, no paperwork from the client. Annual credit limits scale with frequency and volume and top out at 100,000 dollars. A minimum of 100,000 pieces per quarter applies. The program covers current clients on the GundirLead or GundirLaunch tiers and marketers who already run monthly or quarterly drops with an annual postage budget. New mailers who need cost certainty before committing funds can also qualify. Eligible current clients are enrolled automatically. The commitment is Gundir’s alone and is not affiliated with the USPS. President Mike Gunderson said the agency is invested in client success and built the program to remove the pain of rising postage costs. By taking volatility out of the budget, forecasts, ROI calculations and pro-forma numbers set on day one stay valid through day 365.
What the structure actually buys is protection against the next rate notice. Marketers have been forced to shrink drops, delay schedules or pause programs when postage jumps. A fixed rate plus automatic credit removes that decision. The volume floor and the 100,000-dollar cap keep the risk bounded for the agency while still covering meaningful campaign sizes. Vendor-agnostic operations and a proprietary targeting-testing-measuring process sit underneath the postage guarantee. The firm has run address-based programs since 2003 for large corporations and funded startups that need top-of-funnel leads.
Direct-mail budgets live or die on predictable unit cost. The practical test is whether qualifying clients keep their planned annual volume instead of cutting after the next USPS increase. Watch the credit applications at the first year-end cycle. That is the only measure that counts.
Author bio: Logan Pierce, a veteran operator with decades of hands-on industry investment and building real marketing-service businesses from the ground up.