PARIS, FRANCE – 03/05/2026 – (SeaPRwire) – As sustainability becomes an increasingly central priority for the digital economy, companies within the AdTech sector are exploring new ways to align business ecosystems with environmental responsibility. Against this backdrop, Opti Digital has unveiled the 2026 edition of its Green Challenge, a corporate social responsibility initiative that transforms collective physical activity into measurable environmental contributions.
Scheduled to take place from May 1 to May 31, 2026, the initiative invites employees, clients, and partners to participate in a month-long program where activities such as walking, running, and cycling are converted into financial support for environmental projects. The campaign reflects a growing trend of integrating sustainability goals into corporate engagement strategies.
For this year’s edition, Opti Digital is collaborating with Envol Vert, a non-profit organisation focused on forest conservation, biodiversity protection, and community support across Latin America and Europe. The partnership will contribute to forest preservation efforts, including restoration projects in regions such as Colombia’s Caribbean zone.
Driving Collective Action for Measurable Impact
The Green Challenge is structured around a simple yet scalable model: every kilometre completed by participants is converted into funding that supports environmental initiatives. By linking everyday physical activity to tangible ecological outcomes, the program aims to foster both individual engagement and collective impact.
Participation has steadily increased since the initiative’s inception. In 2025, more than 140 participants collectively covered over 53,000 kilometres, contributing to the restoration of approximately 3,000 square metres of forest in Bolivia. Building on this trajectory, the 2026 edition seeks to expand its reach across Opti Digital’s global network.
Connecting Digital Innovation with Environmental Responsibility
Operating within the digital advertising ecosystem, Opti Digital acknowledges the environmental footprint associated with data processing, ad delivery, and online infrastructure. The Green Challenge forms part of the company’s broader sustainability strategy, which includes efforts to optimise digital efficiency and reduce unnecessary resource consumption in advertising operations.
By encouraging participation across its ecosystem, the initiative also strengthens collaboration among stakeholders while promoting awareness of environmental issues. Employees, clients, and partners are brought together through a shared objective, reinforcing a sense of community alongside environmental stewardship.
Magali Quentel-Reme, CEO of Opti Digital, noted that the initiative extends beyond traditional CSR activities, emphasizing the role of collective engagement in driving meaningful outcomes. The program is positioned as both a sustainability effort and a unifying platform within the company’s broader network.
About Envol Vert
Envol Vert is a France-based non-profit dedicated to protecting forests and biodiversity while supporting local communities. Its projects promote sustainable alternatives to deforestation in countries such as Colombia and Peru, while also contributing to improved living conditions for local populations.
About Opti Digital
Opti Digital is an AdTech company specialising in publisher revenue optimisation and audience monetisation. Through its proprietary technology, demand partnerships, and analytics capabilities, the company supports digital publishers in enhancing advertising performance and achieving sustainable growth.
More than 10,000 websites and mobile applications worldwide—including major media brands such as Euronews, Gizmodo, LADbible, Valnet, and Ziff Davis—use Opti Digital’s solutions to drive measurable performance and long-term value.