PALO ALTO, CA – 06/05/2026 – (SeaPRwire) – As retail media networks continue to extend beyond e-commerce platforms into physical environments, companies are seeking scalable solutions to integrate in-store advertising into their broader media strategies. Addressing this shift, Topsort has introduced a new offering designed to unify digital and physical retail media operations within a single workflow.
The company announced the launch of In-Store Ads, a self-service advertising format that enables retailers and marketplaces to activate, manage, and measure campaigns on physical store screens using the same infrastructure already deployed for onsite digital advertising. The initiative reflects a broader industry move toward omnichannel retail media, where advertisers expect consistent tools and performance visibility across all consumer touchpoints.
In-store advertising has long been recognized as a high-value channel due to its proximity to purchase decisions. However, its adoption has been limited by fragmented processes, manual approvals, and the absence of standardized tools. These inefficiencies have often slowed campaign execution and constrained monetization opportunities.
Streamlining In-Store Campaign Execution
With the introduction of In-Store Ads, Topsort aims to eliminate these operational barriers by integrating in-store inventory into its existing self-service platform. This allows advertisers to plan and execute campaigns without relying on separate systems or manual coordination.
The solution consolidates campaign creation, creative asset management, and reporting into a unified interface, enabling faster deployment and improved operational efficiency. Vendors can launch campaigns directly through familiar dashboards, reducing friction and encouraging broader participation.
Key benefits of the new format include:
- Accelerated campaign launches through streamlined workflows
- Reduced dependency on manual coordination and approvals
- Increased accessibility for advertisers managing multi-channel campaigns
- Enhanced visibility into available in-store inventory and performance
- Centralized management of onsite and in-store campaigns within a single system
Advancing Omnichannel Retail Media Strategies
The launch of In-Store Ads represents a step toward fully integrated retail media ecosystems, where physical and digital channels operate cohesively. By enabling in-store inventory to be managed alongside digital placements, the platform supports more consistent campaign execution and measurement.
Industry observers note that demand for in-store media has remained strong, but execution challenges have hindered its scalability. By addressing these operational constraints, the new solution allows retailers to unlock additional revenue streams while maintaining control over campaign approvals and brand standards.
The platform is designed to support rapid deployment. Existing customers using compatible in-store media providers can typically activate campaigns within hours, while new integrations can be completed within a short implementation timeframe.
About Topsort
Topsort is a Silicon Valley-based technology company specializing in AI-driven retail media infrastructure. The company provides auction-based solutions that enable marketplaces and retailers to optimize advertising performance and monetization.
Topsort works with more than 100 retailers across over 40 countries, including Coles, DoorDash, Woolworths, and Falabella, supporting the development of scalable and data-driven retail media networks.